Drone technology has taken the world by storm and is now being used in a variety of industries, including real estate. Aerial real estate marketing is a great way to capture a unique bird’s eye perspective on the property and show off its features and amenities. It can also help build your brand and your real estate career. In this article, we will discuss everything you need to know about aerial real estate marketing, from capturing footage to building your brand!
Bird's Eye View of the Whole Property
If you’ve checked out listings on the real estate market lately, you’ve likely seen a lot of misleading photos taken with strange lenses from awkward corners of rooms. While this was likely done in an effort to capture as much of the character of the house as possible, oftentimes these warped or touched-up photographs can be misleading when we actually make it to the property for a showing. It’s hard to gauge perspective, scope, and depth with a photograph if it’s not professionally taken! That’s where aerial real estate marketing comes in using drone technology.
By hiring a professional drone service, real estate agents can provide potential buyers with a unique, bird’s eye view of the property. This particular vantage point offers a holistic view of the property, so that interested buyers can see the layout of the home as it interplays with the lot or any additional features, such as fencing, sheds, gardens, etc.
Capture the Essence of the Neighborhood
Aerial footage also gives buyers a sense of the surrounding neighborhood and a rough estimate of its value. Are the homes well-maintained? Is the neighborhood currently developing? Are many homes for sale? Is it near any grocery stores, pharmacies, bus stops, bike routes, parks, or other areas of interest? These questions and more can help a buyer determine if their investment is likely to hold its value with time or depreciate with time.
Demonstrate Featured Amenities and High Value Items
Sure, you can have a professional photographer portray the general tenor of the inside of the home—but what about the roof? What about the state of the trees on the property, or the dimensions of the shed in the yard? Aerial photography can be a great way to highlight extra value ticket items, such as solar panels on the roof or a newly replaced roof, the size of a working shed and scope of outdoor electronic hookups, specialized water treatment systems, swimming pools, pergolas, and more.
Interactive Photography for Better Engagement
Consider the value a cinematographic tour of the property would have for an interested buyer. Telling a story with your visuals is statistically much more likely to hook the interests of a potential client! Even if you simply take an interactive, 360° panorama of the property, you are creating a unique opportunity for a better perspective on the details of the home and grounds for potential buyers to consider. This could be why real estate agents who utilize aerial real estate marketing are almost 70% more likely to close a deal than those who don’t.
Build Your Career and Your Brand
Are you trying to make something of your career and distinguish yourself from your competitors? Invest in your career and in yourself by building your brand through aerial real estate marketing. Here are just some of its many benefits:
Offer Something Your Competitors Don't
Offering your clients aerial footage or photos of a property is often seen as going above and beyond—which is why those who do it are so much more likely to make the sale! The more information you can provide a potential buyer, the more trust you will build. Let’s be honest, buying a house is a huge commitment! Prospective homeowners want to have every assurance they are making a good investment that will maintain value and equity.
Demonstrate Your Professionalism and Commitment
How far will you go for your clients? What do you stand for as a realtor, and what are your values? Building your brand is a great way to establish the type of relationship you’d like to have with clients and colleagues moving forward. If pictures speak a thousand words, aerial real estate marketing can open up whole new avenues of conversation and opportunity—not to mention it’s a great way to show how committed you are to each client!
Build Your Portfolio and Give Your Website an Edge
Looking to work your way into higher-value homes? Maybe you want to focus on waterfront real estate, or maybe you want to represent clients who are looking to start a family. Any professional drone photography or cinematography can make fantastic content for your portfolio or agency website, bringing potential customers to you rather than going the other way around. Eye-catching visuals can help bring your agency’s website into the 21st century and make your firm all the more competitive in an increasingly competitive market. Why not give yourself every possible advantage? Start the conversation early with clients using high-resolution visuals to demonstrate the possibilities!
Aerial Real Estate Marketing NYC
Anymore, aerial real estate marketing is becoming less and less of a “bonus” feature and more and more expected of good real estate agents. If you want to set your business—or even your own career—apart from the sea of competition, you will likely need to acquire every tool you can get. As drones become more intertwined with daily life and technology continues to advance, industry leaders will move with the times to provide superior service to their customers.